You may have heard of the terms of Ethnographic research and Customer Journey Mapping at work. Or maybe you are a student and Customer Journey Mapping or Ethnographic research were covered during one of your lectures. Whatever way you got to hear about these terms, in this article we will find our more about them.
What is Customer Journey Mapping?
Customer journey mapping is a process of understanding and documenting the customer’s experience with your company. This can include every interaction the customer has with your business, from the time they first hear about you to when they become a regular customer. By understanding your customers’ journey, you can identify areas where you can improve their experience and make it easier for them to do business with you.
What is Ethnographic research?
Ethnographic research is a way of conducting research that involves observing and understanding the customs, behaviors, and beliefs of a culture or group of people. The type of research tends to be qualitative rather than quantitative. As such, the way research has been conducted into this will concern interviews and observations of users.
Ethnographic research approach allows for a deep understanding of a group’s unique way of life and provides important insights into human behavior. Ethnographic research can be used in many different fields, from anthropology to market research. It is an valuable tool for understanding the complexities of human societies and culture.
How are Customer Journey Mapping and Ethnographic research related?
Ethnographic research and customer journey mapping are related in that they both help companies understand their customers. Ethnographic research is a qualitative research method that helps researchers understand the culture of a customer segment. Customer journey mapping is a visual way to track and map out the customer’s experience with a company. By combining ethnographic research and customer journey mapping, companies can get a more complete understanding of their customers and create better experiences for them.